Activity Name: 9 ½ Minute Promotion

Target Audience: Retail

Source: 2009 WAD Planning Committee

Objectives: Increase awareness of the Frequency of Infection in the United States

Materials Needed:

  • List of products intended to promote
  • PA System or other way to make the announcements
  • Visible poster with the 91/2 minute message

Steps to Complete Activity:

  1. At the start of the day, have an itinerary of what time you want the promotion of certain items
  2. Have a WORLD AIDS DAY awareness poster visible to help customers understand the "Sale" concept better.
  3. Make the announcements that "for the next 9 ½ minutes, such & such item will be on sale".
  4. Inform cashiers that the item needs to be selected within the 91/2 minutes, or set your own system of validity up.